Print and banner ads
The Harvard Business School Executive Education program helps experienced executives and senior managers advance to the next stage of their career, guide their business through specific challenges, and become more effective leaders.
Partnering with them on a coordinated campaign to increase awareness and enrollment, I wrote a series of headlines and body copy for their print and online banner ads. The needs ranged from general program and brand copy to copy specific to individual programs and concentrations. Within a couple months, the largest copy deck I've ever seen housed copy options and alternatives for upwards of twenty banner and print ads.