Launch Marketing and Promotion

The Pew Charitable Trusts is driven by the power of knowledge to solve today's most challenging problems. A non-partisan and non-governmental organization, Pew aims to serve the public by improving public policy, informing the public, and invigorating civic life.

Preparing for the launch of not only a new website but a new way to explore, engage with, and use their content, Pew needed a page to market, promote, and highlight its new look, feel, and features. Partnering with a designer, I developed the concept for this page, structured it for storytelling, and wrote the copy.