Care2 aims to make it easy for everyone to impact the causes they care about most. A community of 26 million come to the site every day to stand together, creating petitions and supporting others' campaigns, creating powerful and effective world change.
To draw in world changers, both on the site and through search engines, Care2 needed SEO-friendly copy to describe each petition category. Over the course of three weeks, I wrote and edited nine pages of copy, describing each category in a compelling way that matched the tone, style, and recently updated Care2 brand voice.
View all copy at http://www.thepetitionsite.com/