Creative Director and Brand Strategist

You Deserve This

The one where you deserve this

 

You Deserve This

I see this particular subject line in my inbox often these days. I’m not saying that Lunya, one of my favorite loungewear companies, stole my subject line. But I’m not, not saying it.

This subject line that I wrote for Marriott’s M Club achieved a 22.8% open rate, a 2.9% CTR, and a 12.9% CTOR, earning it the title of Marriott’s highest performing email campaign at the time. This is probably why they not only built an M Club campaign around but they continue to use it for Marriott Bonvoy emails (that’s right, I see you, Bonvoy).

Members Get It

Originally written for a book direct campaign, this line made its way into Marriott Rewards marketing across channels.